Question
Hi Peter,
I’m watching video 8 where you talk about niche research.
I’m a little bit of lost in the drilling down the niche.
You start with car covers.
you go to adwords keyword tool, you found porsche car cover.
then you go back to the keyword tool, you input porsche car cover.
you found porsche 911 car cover.
After that..
you suddenly found classic car covers for porsche 911.
I tried to search porsche 911 car cover using the keyword but
couldn’t find the keyword you finally use.
Can you explain the missing gap to find the final keyword?
How you do you come out with that keyword?
The classic car covers for porsche 911 from porsche 911 car cover.
If I’m searching I probably couldn’t think of that keyword.
It goes the same with the dog niche..
I’m kind of confused how you found the final keyword of
healthy dog treat for german shepherd from adwords keyword tool.
That’s it for my niche research question.
I’m trying to find my 3 hot niches 
Many thanks for the help.
(name removed for privacy)
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Answer
Hi (name removed) thanks for your email. To make it simple for you its called keyword modifiers and helpers.
Example (your main keyword) plus words like,… training, tips, download, best bonuses, how to, buy,
In the car cover niche I’m looking for what else owners would need. Well if they had a classic car that cost them hudnreds of thousands of dollars, would they not want to a cover for their classic car as well? to protect it from the elements?
Also “classic” is another part of the market especially with high end cars hence classic car covers for porche 911
In the dog niche people are looking for treats for thier puppies. Well would they not want to find healthy dog treats as well?
This is how you find new lucrative niches that somtimes the keyword tools don’t give you, and there is definitley buyers out there for that.
You have to look at the market, look at what people are talking about, look at their language as sometimes their language is the keyword that iwll bring you the gold.
Search engines don’t buy your product or service, people do.
All search engines do is push your congtent in front of the buyers looking f or what you got to solve their problems and buy it from you rather than someone else.
Question
Peter,
I have found a niche that does not have much to offer on on sites such as Clickbank……”the care of aging parents”…..is this viable?? I know this is a concern for me…….but if there is not much out there ….. most sites have to do with nursing homes and stuffing the old into a situation I personally do not feel addresses all the issues ……do I still tap in as an Affiliate Punisher? Please advise….. I think this may be a concern for many out there……parents are alive much longer……what can we give them ……..dignity to live out old age, respect, independence ………etc
There are many possibilities as to care, what to anticipate in the aging process, home care, expectations, solutions, their estates, insurance, etc.
Your guidance would be welcome. I am trying to delve into something out of the ordinary.
Answer.
Hi (name removed), ultimately the niche you
want to push into will be your decision.
When I move into a niche I make sure
people are buying stuff and there is a
demand for an infomation product.
there has to be search volume as well
people activily searching for a solution
to thier problem,
If you feel your niche has these markers
then you have to test the market.
Are there advertisers in your marketing
space looking to aquire leads in adwords?
What are the adwords advertisers doing?
What is happening in the overall market?
Who is selling and what are they selling?
Find this out and you’ll have your
answer to within a good degree on
whether or not you should move
into this niche before you spend
any money.
Push forward and drill into the niche
and make the call. Obscure niches
make money as well, but you must
do the research to find out.
To your continued online success.
Peter.
